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Over the past few seasons, CBS has scored a hit with the Amazing
Race series, a kind of global road rally. The current Race
(fourth in the series) is reviewed below.
The most amazing race, however, has been the networks sprint
to see who can lower the bar most in their attempt to titillate
and hook viewers on reality shows that depend on sexual
tensions and selfish ambition. Television has long distorted the
concept of real love, equating it with sheer physical acts, and
foisting upon their viewing public a parade of stars who choose
partners for casual sex as if its no bigger choice than selecting
a meal from a fast-food menu.
The following reality series are among this summers
most tasteless prime-time offerings. Keep in mind that each of these
shows capitalizes on the weaknesses of human nature and propagates
the fallacy that love is sex and little if anything
else. The networks manipulate viewers by presenting their real
players as if theyre normal all-American men and women. The
only difference is, theyre proud to air on national television
their selection of a man or woman theyd like to have sex with.
As sexually charged as these shows are, its noteworthy that
these real people curse significantly less than prime-time
fictional stars and starlets do.
Anything for Love P3
S TVPG-LS
Fox, 6/16 Do you know what love is? asks one
participant in the debut of yet another reality show. It becomes
obvious that no one on this show knows the answer. Real-life couples
(usually unmarried) are given the opportunity to test their relationships.
Amy, for example, is upset that her new husband spends more time
at the strip club than with her, so she decides to strip for him
at the club to win him back.
There are the usual scenes of bump-and-grind strip club dancing.
In another segment, Richard suspects his girlfriend of being unfaithful,
and she fails the test as the show sets her up with a male model,
who tempts her into flirting and accepting a date. There is a lot
of bleeped profanity.
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On June 23, the back-to-back 30-minute episodes (P6 S TVPG)
continued to focus on subjects who are trying to trick their partner
into cheating. In one segment, Trinity and Mike have endured an
11-year romance, the last five years living 500 miles apart. Trinity
rents a moving van and drives to Mikes house, demanding that
he let her move in or end their affair. Mike says no thanks, and
the spurned Trinity hits the road again.
The second episode that night included Chris and Jennifer. The poor
sucker has seen Jennifer once in 11 years, and shows up to declare
his undying love on national television. Unfortunately, Jennifer
has a boyfriend and his name is not Chris
Advertisers: Church
and Dwight, Yum! Brands, LOreal
Dating Experiment P12
S TVPG
ABC, 6/25 The debut episodes teaser boasted, Complete
strangers give up all control over their lives, putting their trust
in a diary, a diary that foretells their future, real people daring
to take a chance for love. For five days, a man and a woman
the complete strangers are directed by what a
diary says they are doing.
The man in this first episode brags, When it comes to women,
Im the guy who takes em home and sleeps with em.
There are plenty of times when women have come right up to me and
said, Youre coming with me.
Advertisers:
McDonalds, Yum! Brands
For Love or Money S TVPG
NBC, 6/2 A 33-year-old Dallas, Texas, ex-Marine stars in
this show. He gets to take his pick of 15 desperate women selected
for his review. Once the series begins, the women are told the one
he picks will win $1 million. At the end of the series, the winner
cannot have both the man and the money shell have to
choose between the two. TV Guide said, Before you can say
gold digger, rivalries erupt between the ladies who are after Robs
heart and the tramps after the loot.... Each week, the man
chooses women to move to the next round of competition.
Advertisers:
LOreal, McDonalds,
Toyota
Meet My Folks P1 S TVPG
NBC, 6/23 On a previous episode, a high school principal
and his wife had narrowed down the field of five young bachelors
who want to take their daughter to Australia. The young men first
meet their potential travel-mate when they come to spend a week
with the family.
This episode focuses on the finalists. One is pretty
arrogant about his chances to win the parents approval over
his competitors. The other has a history of being unfaithful to
girlfriends. The parents choose the latter to travel with their
young daughter. Its a contrived and bizarre situation most
normal families would avoid like the plague.
Advertisers:
LOreal, McDonalds,
Yum! Brands
Paradise Hotel P4 S TV14-DLS
Fox, 6/18 This debut episode followed a voice-over that said
Paradise Hotel is where every desire is fulfilled and the
only rule is hook up or go home. The phrase hook up
is used repeatedly to imply sexual intimacy. Eleven men and women
meet for the first time at the hotel. That night they have to choose
roommates. The five men choose their women, and woman number six
rooms alone. However, she has a week to break up one of the couples.
Dialogue indicates that one of the couples had sex on the first
night they spent together.
In following episodes, the women do a butt check, instructing
the men to show off their behinds; and one of the participants declares,
These relationships, these friendships are real. Really?
Advertisers:
Church and Dwight, Yum! Brands
Other series
continue to pander to the prurient
Amazing Race 4 H P17 S TVPG-L
CBS, 6/5 This series debut sets up the context for ten two-person
teams who compete in a global marathon road rally. The teams include
best friends, one married couple, engaged couples, and a homosexual
couple. CBS identifies each couple in voice-overs and with on-screen
graphics.
The network insists that the homosexual men have achieved the impossible.
They are identified as Married Couple multiple times
in each episode, despite the fact that same-sex marriage is not
legal in the U. S.
Others teams are identified as Best Friends, or Air
Traffic Controllers. And of course, theres the engaged
couple who are always identified as Virgins with the
clear implication that they are the ones who are not normal.
Advertiser:
McDonalds
Charlie Lawrence H P4 TVPG-L
CBS, 6/22 Charlie Lawrence, main character in this sitcom,
is a former TV sitcom star and a homosexual politician serving his
first term in Congress. In addition to being the star, he is, of
course, the moral and principled man in D.C.
Advertiser:
Yum! Brands
CSI: Miami P6 S V TV14-V
CBS, 5/19 In its season finale, this show continues to combine
compelling story lines with its graphic depictions of violence.
Escaping prisoners leave behind brutally murdered victims shot in
the head and shown lying in puddles of blood. Graphic animations
show what happens when bullets are fired into a persons skull.
Advertisers:
Yum! Brands, LOreal
Keen Eddie P5 S V TV14-DLSV
Fox, 6/3 Eddie, the main character, is a cop sent to London
to work with Scotland Yard. He walks into his new apartment to find
a couple having sex on the sofa. His new partner asks right away
if hes a swinger. He takes Eddie to a bar where
most patrons wear leather and skin. The bar scene features a lesbian
kiss.
In the June 10 episode (same ratings), a stolen race horse provides
the premise, as thieves attempt to obtain horse semen to sell on
the black market. There are two perverse scenes in which people
are implied to be attempting to masturbate a horse to obtain their
product. Later there is a grotesque scene in which tapioca
pudding is used as a double entendre for the semen.
Advertisers:
Church and Dwight, McDonalds
NYPD Blue H P14 S V TV14-DLSV
ABC, 6/17 This cop series continues to be a leader in prime-time
sex, violence and profanity. A woman takes the precinct lieutenant
into an interrogation room where the camera focuses on his facial
expressions of ecstasy while she performs oral sex. A dead woman
lies nude in the street, only one buttock and one leg covered. It
turns out to be Heather, a 17-year-old auxiliary cop who was having
sex with countless cops in the precinct.
Advertiser:
Toyota
Church
& Dwight Co., Inc.
Chrm. Robert A. Davies, III
469 N. Harrison St.
Princeton, NJ 08540
Phone: 609-683-5900
www.churchdwight.com
Products: Arm & Hammer, Arrid,
Brillo, Nair
L'Oreal
USA, Inc.
V. Pres. James A. Nixon
575 Fifth Ave.
New York, NY 10017
Phone: 212-818-1500
Toll Free: 1-800-322-2036
www.loreal.com
Products: Advantage, Casting, Chaps, Garnier, L'Oreal, Maybelline,
Studio Line
McDonald's
Corporation
Chrm. Jeff Greenberg
21111 McDonald's Dr.
Oak Brook, IL 60523
Phone: 630-623-3000
www.mcdonalds.com
Products: McDonald's fast food
Toyota Motor Sales, USA Inc.
Pres. Yoshimi Inaba
P. O. Box 2991
Torrance, CA 90509
Phone: 310-468-4000
Toll Free: 1-800-331-4331
www.toyota.com
Products: Lexus and Toyota
Yum! Brands, Inc.
Chrm. David C. Novak
1441 Gardiner Lane
Louisville, KY 40213
Phone: 502-874-8300
Toll Free: 1-888-874-4986
www.yum.com
Products: KFC, Pizza Hut, Taco Bell
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