Issues@Hand

AFA initiatives, Christian activism, news briefs

September 1994 – Some of the largest advertisers on television have taken up the cause of the radical homosexual movement, sinking millions of dollars into sponsorship of TV programs pushing the homosexual agenda.

Procter & Gamble is the leading advertiser on pro-homosexual programs. Other companies listed in the top ten include PepsiCo, Philip Morris, McDonald’s, AT&T, Nestle, Unilever, General Motors, Ford and Walt Disney.

Based on the first six months of 1994, AFA monitoring showed that there was not a single program which depicted homosexuality in a negative manner. “There has been a proliferation of programs presenting homosexuality as a normal, acceptable, alternative lifestyle,” said AFA President Donald E. Wildmon. “The companies identified in the monitoring have agreed with the movers and shakers in Hollywood and at the networks that the public’s attitude toward homosexuality must be reshaped. One could accurately say that the radical homosexual community now has total control of Hollywood, the networks and advertisers on this issue,” Wildmon said.

The Lichter/Rothman Report done in the early 1980’s showed that only 5% of TV elite strongly felt that homosexuality is morally wrong and that “TV should be a major force for social reform.”

“Obviously, the advertisers agree and are spending their money in support of the radical homosexual movement,” Wildmon said.

AFA’s monitoring followed an announcement by CBS that Harvey Fierstein, a radical homosexual leader, would play a homosexual character in a new series called Daddy’s Girls, which premiered in August.