Don Wildmon

AFA/AFR founder

May 2002 – So you thought TV filth was just limited to the programs. Well, if you haven’t noticed, the advertisers have decided to sell sex, not quality. Here are a few examples.

In a Midas Muffler commercial, a man at the counter deals with an elderly lady concerning her muffler. He explains about all the service Midas offers. Then the viewers see the elderly lady from behind as she opens her blouse and asks the man whether he can do anything about “these.” The Midas man says that there are some things Midas can’t do! 

A John Hancock commercial features a group of adults at a school reunion. They talk about “coming out” and applaud homosexuality.

A Best Buy commercial shows a man in a store unzipping his pants and sitting down to try out a commode. 

In a Voicestream commercial, a teenage girl comes down the stairs in a provocative outfit and the parents say, “You are not going out like that.” Then Jamie Lee Curtis suggests that dad can listen to what his daughter is doing via the phone with the unlimited minutes. She meets a boy at a dance club and they begin to kiss. Meanwhile, she presses the phone to the speaker while the music plays. The father asks, “Does this song ever end?”

A Reebok commercial features a table full of women in a ‘reverse-Hooters’ type restaurant. The well-built waiter wears a tight shirt and tight short shorts. The women begin dropping spoons, forcing him to bend over so they can lear at his rear end.

There’s a Planet Tan commercial that shows a woman sitting in her office at work. She looks out the window and notices what a bright, sunny day it is. She walks over to the window and opens her blouse to get some sun on her chest. A male co-worker walks in about that time and stares at the girl with his tongue about to fall out.

A commercial for Thomasville furniture features a man and a woman. The woman begins to remove her clothing, leading the viewer to assume the couple is about to engage in sexual activity on a Thomasville couch.

A Kia automobile commercial features a guy trying to squeeze several women into his undersized sports car. His efforts are unsuccessful and ridiculed by a man who touts the size benefits of his Kia SUV. The women are persuaded to join the man in his comfortable Kia. One woman then asks, “Do you have protection?” The implication is obvious, but the man’s reply refers to the extended warranty protection of his Kia.

A Levi’s commercial starts with the full-screen view of a woman’s midriff – just above her bare bellybutton down to mid-thigh. The viewer sees a bare stomach with a pair of low-riding jeans. Then two female hands appear and unbutton, unzip and pull down the pants! The woman is wearing nothing but a pair of skimpy silk underwear. This scene repeats itself with other female models turning around to reveal their rear ends, and jumping up and down, laughing and frolicking for the camera.

An Arby’s ad portrays an office meeting in progress with one man joining the group via speakerphone. As that man imagines Arby’s sandwiches, he begins making moaning noises over the speakerphone. His co-workers around the conference table assume he is involved in a sexual act.

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