Issues@Hand

AFA initiatives, Christian activism, news briefs

June 2015 – In May, Propeller, a Franklin, Tennessee, marketing firm, commissioned a nationwide survey to create a more precise picture of the growing numbers of faith-based film fans. The survey revealed:

 ▶ They buy more than one ticket and often see a favorite movie more than once; they believe in the mission of faith-based films.

▶ They are highly active on social media. For example, over 90% said they are active on Facebook, contrasted with 70% of U.S. adults as a whole. 

▶ They acknowledge that they are personally impacted by the films they see. 

flypropeller.com, 4/14/15