June 2015 – In May, Propeller, a Franklin, Tennessee, marketing firm, commissioned a nationwide survey to create a more precise picture of the growing numbers of faith-based film fans. The survey revealed:
▶ They buy more than one ticket and often see a favorite movie more than once; they believe in the mission of faith-based films.
▶ They are highly active on social media. For example, over 90% said they are active on Facebook, contrasted with 70% of U.S. adults as a whole.
▶ They acknowledge that they are personally impacted by the films they see.