November 2016 – The Canadian Centre for Bio-Ethical Reform commissioned a study titled Effectiveness of Abortion Victim Photography in Pro-life Activism. Data analysis was administered by the independent company Blue Direct and included 1,700 respondents in geographical areas where CCBR campaigns had used graphic photography.
▶ 90% said seeing the images increased their negative feelings toward abortion. ▶ Those identifying as completely pro-life increased by nearly 30% following the campaign. ▶ Those identifying as pro-abortion decreased in their degree of support for abortion. ▶ Overall, there was a statistically significant gain of nearly 17% toward a pro-life worldview.
Further analysis found that the strength of people’s feelings about abortion parallel their beliefs about whether abortion should be legal.
Dr. Monica Miller, director of Citizens for a Pro-Life Society, responded to the findings: “As someone who has taken the bodies of abortion victims out of the trash and photographed them by the hundreds, I am convinced that these photos are essential if we are to change hearts and minds. Now we have a study that provides evidence that this is the case.”
