August 2020 – The state of Arizona filed a lawsuit against Google in late May for “deceptive and unfair practices used to obtain users’ location data.” The lawsuit comes on the heels of a nearly two-year investigation by the Arizona attorney general’s office, following a 2018 Associated Press article titled “Google tracks your movements, like it or not.”
A press release from Arizona Attorney General Mark Brnovich stated, “Google collects detailed information about its users, including their physical locations, to target users for advertising in a specific geographic location.” The attorney general also asserted in the press release that “[Google] makes it exceedingly difficult for users to understand what’s being done with their data.”
The lawsuit calls for the court to force Google to pay the state $10,000 per violation of the Arizona Consumer Fraud Act as well as issue an injunction forbidding Google from using the same practices in the future.
