August 2020 – Generation Z (Gen Z) is surprising some observers with a few attitudes that many consider old-fashioned. Gen Z (also dubbed Zoomers, Centennials, or iGeneration) roughly spans the time from the late 1990s to the present. Some sources narrow the range from 1995 to 2012. The oldest have graduated or will soon graduate high school or college.
“Technology has not killed face-to-face communication,” declared a headline in the 2019 Yello Recruiting Study. Yello, a research and recruiting service, said 51% of Gen Zers prefer to communicate in person, and only 25% prefer digital dialogue. (See here.)
According to printing.org, other reports reveal that Gen Zers spend about an hour a week reading magazines, prefer print educational materials, prefer printed books, and trust print more than they trust digital media.
“Perhaps Gen Z, like so many of us, is growing weary of binge-watching and mindless surfing,” suggested David Pilcher, president of Freeport Press.
printing.org, 1/9/19; freeportpress.com, 4/15/20;